# CAF to survey new media fundraising

- Link: https://fundraising.co.uk/2006/06/21/caf-survey-new-media-fundraising/
- Published: 2006-06-21T23:00:00+01:00
- Author: Howard Lake

**Charities Aid Foundation (CAF) is to undertake research into the use and value
of new media fundraising.**

Despite some charities have a decade of experience in online fundraising, there 
is very little sector-wide research on its value to charities and how it is utilised.
There has been good research in the form of nfpSynergy’s Virtual Promise reports,
and some other reports, but those have focused only in part on fundraising.

To date, most reports have been largely anecdotal, and not surprisingly have focused
on the success stories of some of the larger charities such as Comic Relief and 
of disaster emergency appeals. UK Fundraising has shared details of case studies
when they become available, but it has not been possible to come up with any sector
wide benchmarks to help charities audit their current activities or plan future 
development.

## Advertisement

This should change courtesy of CAF’s new initiative. As the charity, itself a provider
of online fundraising tools for several years, says: “information on the success
of new media fundraising and how this compares with other methods is urgently needed
by charities”.

CAF is encouraging charities to participate in this research. It will publish its
findings in Autumn 2006.

UK Fundraising welcomes this initiative and encourages charities large and small
to contact CAF and share their experience, comments, and statistics.

For an informal discussion about the project contact Liz Goodey, Senior Research
Officer at CAF, or Ian Mocroft on 01795 591404.

To debate some of these issues [ join Sarah Hughes on her blog](https://www.fundraising.co.uk/blogs/sarahhughes/2006/06/21/desperately-seeking-hard-facts-a-new-survey)
for UK Fundraising. Sarah, former head of new media at CAF, was responsible for 
leading on many of CAF’s projects to develop online tools and infrastructure for
charities and voluntary organisations.

 

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