# Cancer Research appoints Celerity to develop data integrity programme

- Link: https://fundraising.co.uk/2006/06/20/cancer-research-appoints-celerity-develop-data-integrity-programme/
- Published: 2006-06-20T23:00:00+01:00
- Author: Howard Lake

Data management specialist Celerity has been appointed by Cancer Research UK to 
develop a bespoke data integrity solution for its supporter database to help the
charity keep its supporter data in optimum condition.
Celerity’s work aims to increase
campaign response rates whilst reducing campaign spend. Its data hygiene project
with Cancer Research UK will include cleaning and verifying existing data incorporating
suppression file analysis.

 

 

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Andrew Lynn, Database Administration Manager at Cancer Research UK, said: “Our aim
is to increase our focus on the quality of the donor information we hold, utilising
strategic analysis to enable us to communicate more effectively with our valued 
supporters. Celerity has presented us with a solution that enables us to maximise
the value of our data quickly and efficiently.”

 

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