# Secours Catholique chooses smartFOCUS to improve donor communications

- Link: https://fundraising.co.uk/2006/06/15/secours-catholique-chooses-smartfocus-improve-donor-communications/
- Published: 2006-06-15T23:00:00+01:00
- Author: Howard Lake

The Secours Catholique, a member of the Caritas Internationalis Confederation, has
chosen smartFOCUS’ EMM (Enterprise Marketing Management) suite in order to take 
an active stance on donations, refining donor segmentation and personalising its
appeals to build special relationships with its donors.
The Secours Catholique is
looking to improve its understanding of existing donors – their motivations and 
average donations – but also of sleeping donors, those who no longer make donations
or never have done, in order to find ways to strengthen ties with the former and
create or renew them with the latter.

 

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