# Help the Aged selects Experian for data quality drive

- Link: https://fundraising.co.uk/2006/06/15/help-aged-selects-experian-data-quality-drive/
- Published: 2006-06-15T23:00:00+01:00
- Author: Howard Lake

Help the Aged has appointed Experian, the global information solutions company, 
in a drive to improve the quality of its donor data.
With 26 per cent of Help the
Aged’s income coming from donations and gifts made by the public, the charity will
use a range of data integrity services from Experian’s Marketing Services division
to ensure that the data used for its direct mail fundraising campaigns is kept accurate
and up-to-date.

 

 

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Louise Miller, Database Marketing Manager for Help the Aged, stated: “By working
with Experian, we can now protect our most important direct marketing asset – our
data. At a time when competition between charities for the public’s support has 
intensified, it is essential that we stay in touch with our donors. By improving
the accuracy of our marketing database, we will now be able to communicate far more
effectively with a greater number of our donors and reduce the mailing costs from
our fundraising activities.”

 

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