# Giving Matters launches informal survey on Gift Aid and online giving

- Link: https://fundraising.co.uk/2006/06/15/giving-matters-launches-informal-survey-gift-aid-and-online-giving/
- Published: 2006-06-15T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/4297.gif)

Giving Matters, which advises charities on what makes people choose, shop and give,
is running a short, informal survey on Gift Aid and online giving. Managing Director
Adrian Melrose said: “I am trying to understand why the UK Charitable sector is 
losing out on almost £800 million of unclaimed Gift Aid per annum.”
Melrose, a presenter
with iConcertina at UK Fundraising’s first Perfect Pitch event last year, explained
why he was running the questionnaire: “I am trying to understand why the UK charitable
sector is losing out on almost £800million of unclaimed Gift Aid per annum.”

The questionnaire takes just a few minutes to complete. As an incentive Giving Matters
will randomly select five respondents and donate £100 each to their chosen charities.

The results will be shared at future events attended by Giving Matters and on their
blog from 1 July 2006.

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