# WER's Indonesian earthquake appeal uses online, newspapers and direct mail

- Link: https://fundraising.co.uk/2006/06/12/wer039s-indonesian-earthquake-appeal-uses-online-newspapers-and-direct-mail/
- Published: 2006-06-12T23:00:00+01:00
- Author: Howard Lake

WER responded to last month’s Indonesian earthquake, working with its agency Cascaid
through the bank holiday weekend, by pulling together an emergency mailing, press
adverts and a dedicated website, named red-e – www.red-e.org.uk – that allows donors
to give directly to WER’s appeal.
The red-e.org.uk website had been set up in advance
by WER and Cascaid so that the charity could be ready for such a situation. The 
name is word play on the word ‘ready’, as well has highlighting the red ‘e’ in the
WER logo.

 

 

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Donors who give online can choose to receive regular email updates on how their 
donation is being used.

 

 

Press adverts have also been placed in national broadsheets as well as London newspapers
and have a minimum suggested ask of £30 and further prompts for £50 and £100.

 

 

The direct mail appeal was sent to 70,000 WER supporters with a suggested ask of
£20-£30.

 

 

Cascaid’s Roger Lawson, Data & Planning Director, said: “We know from experience
that speed is critical in running a successful emergency appeal. We worked previously
with WER to be ready for exactly this kind of eventuality.”

 

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