# Plan Ireland test their first door-to-door campaign

- Link: https://fundraising.co.uk/2006/06/12/plan-ireland-test-their-first-doortodoor-campaign/
- Published: 2006-06-12T10:21:07+01:00
- Author: Howard Lake

12th June 2006

 

Plan Ireland, the Irish division of international humanitarian organisation, Plan
International, begins a test door-to-door campaign in mid June with professional
fundraising organisation, Fundraising Initiatives. This door-to-door test will run
simultaneously with the charity’s current street activity, both campaigns will be
promoting child sponsorship. They are diversifying into door-to-door having assessed
the success of door-to-door campaigns by other overseas Plan divisions, particularly
for the recruitment of middle aged donors that research has shown become highly 
involved in Plan’s work. The campaign will run throughout June and will target households
in Dublin, Cork and Galway with the objective of recruiting 1000 new donors at a
high value monthly ask. The campaign is part of the charity’s ongoing donor acquisition
strategy.

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Contact: Jo Noble, Fundraising Initiatives +44 (0)20 8731 5124, jn****@****td.com

 

[www.plan.ie](http://www.plan.ie)

 

[www.fundraising-initiatives.ie](http://www.fundraising-initiatives.ie)

 

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