# Plan Ireland tests door to door

- Link: https://fundraising.co.uk/2006/06/11/plan-ireland-tests-door-door/
- Published: 2006-06-11T23:00:00+01:00
- Author: Howard Lake

Plan Ireland, the Irish division of international humanitarian organisation, Plan
International, begins a test door-to-door campaign today with professional fundraising
organisation, Fundraising Initiatives.

 

 

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The door-to-door test will run simultaneously with the charity’s current street
activity. Both campaigns will be promoting child sponsorship. Plan Ireland are diversifying
into door-to-door having assessed the success of door-to-door campaigns by other
overseas Plan divisions, particularly for the recruitment of middle aged donors 
that research has shown become highly involved in Plan’s work.

 

 

The campaign will run for a month and will target households in Dublin, Cork and
Galway with the objective of recruiting 1000 new donors at a high value monthly 
ask. The campaign is part of the charity’s ongoing donor acquisition strategy. According
to Plan Ireland’s last accounts they had over 2500 donors giving an average of ‚
€22 per month.

 

 

Fundraising Initiatives face-to-face activities incorporate door-to-door, events
and private sites fundraising.

 

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