# Charities urged to make the most of massive growth in women's magazines

- Link: https://fundraising.co.uk/2006/06/09/charities-urged-make-most-massive-growth-women039s-magazines/
- Published: 2006-06-09T23:00:00+01:00
- Author: Howard Lake

Many charities are failing to make the most of the insatiable demand for human interest
and celebrity stories in weekly and monthly women’s magazines. At a special PR Forum
event in London, organised by the National Council for Voluntary Organisations, 
charities were urged to promote their causes by working through this rapidly growing
medium.

 

 

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By the end of last year the sale of women’s weekly magazines were pushing 10 million,
a rise of over 25% over the last four years. For example, real life title Pick Me
Up is selling almost half a million copies a week a mere year after its launch making
it the most successful magazine launch for a decade. Deepa Shah, ex-Senior Writer
at Closer magazine, said: ‘It’s a thriving market with new weeklies being launched
every month and with ever more pages to be filled there are ever more opportunities
for those who know how to target it.’

 

 

It takes careful planning and a real understanding of the magazine’s readers but
as Nicola Ryan, Media & PR Officer for Macmillan Cancer Support, said: ‘If you have
people affected by your cause who are willing to be interviewed by women’s magazines,
you can get important messages about your charity to these hard to reach audiences.’

 

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