# Add ‘frugging’ and ‘sugging’ to your fundraising lexicon

- Link: https://fundraising.co.uk/2006/06/07/add-039frugging039-and-039sugging039-your-fundraising-lexicon/
- Published: 2006-06-07T23:00:00+01:00
- Author: Howard Lake

UK Fundraising is clearly not as _au fait_ with fundraising jargon as we thought
we were. “Frugging” and “sugging” were new to us, but now we’ll be dropping them
into conversations whenever we can.

 

The rest of the fundraising world might well be smiling knowingly at these two words,
but UK Fundraising’s Howard Lake hadn’t got a clue what they meant until they were
explained on the trust-fundraising email discussion list.

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Matt Ide, Fundraising Researcher at Arthritis Care, explained what the related words
meant.

 

“**Sugging**“, he wrote, “is selling under the guise of market research and **frugging**
is fundraising under the guise of market research. These occur when organisations
build databases or generate sales leads, while claiming to be conducting market 
research.

 

So, at last, a word to describe those charity questionnaires, thankfully no longer
so common as they were, which asked you rather pointless questions such as “do you
think extreme violence against children is good or bad?”

 

If you have come across unusual fundraising jargon then [do let us know](https://www.fundraising.co.uk/mailto:hl***@************co.uk).

 

For the full details on sugging and frugging, including two sample letters, visit
the [US Marketing Research Association](http://www.marketingresearch.org/the-practice-of-frugging-and-survey-research).

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