# Awards announced for schoolchildren's best direct marketing campaign for a charity

- Link: https://fundraising.co.uk/2006/06/02/awards-announced-schoolchildren039s-best-direct-marketing-campaign-charity/
- Published: 2006-06-02T23:00:00+01:00
- Author: Howard Lake

The response to the first year of the Direct Marketing Association’s Young Direct
Marketing Awards has been pronounced a resounding success, with entries from over
180 teams of school children from across the UK, 
The Awards are running in conjunction
with three national charities: The Woodland Trust, PDSA and Macmillan Cancer Support.
Children from Years 7 to 10 have been invited to devise a direct marketing campaign
for one of the three charities, including the design of a piece of direct mail to
tie in with their campaign. The winning campaign for each charity will be made a
reality and executed in the school’s region. The awards promote key national curriculum
objectives across all four years, fostering creativity in the use of language and
design and providing practical experience in planning a business campaign and understanding
the principles behind marketing.

 

 

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Judging took place on 2 June 2006, with the regional awards ceremonies taking place
throughout June. The grand final will be held on 30 June at the Magic Circle Headquarters
in London. The Direct Marketing Association enlisted some key industry players to
form the judging panel including Arc’s creative directors, Aaron Martin and Gary
Munns, the direct marketing managers from each charity involved and Heather Westgate,
managing director, TDA and chair of the 2006 DMA Awards.

 

 

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