# Quarriers double response rates to cold donor recruitment mailings

- Link: https://fundraising.co.uk/2006/05/18/quarriers-double-response-rates-cold-donor-recruitment-mailings/
- Published: 2006-05-18T23:00:00+01:00
- Author: Howard Lake

Quarriers, the lScottish social care charity, has succeeded in doubling response
rates to cold donor recruitment mailings. 
Incumbent agency Burnett Works, who devised
and are now helping to implement a three-year fundraising strategy for individual
giving, have reported a 124% improvement in response rates to Quarriers’ banker 
mailing, as well as the highest-ever average gift rates for regular giving.

 

 

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The banker pack focuses on Quarriers’ respite care service and describes the situation
of a family with a severely disabled child. The pack adopts a Maltese cross format
which unfolds step-by-step to take the reader through a typical day in the life 
of the family and to illustrate the impact Quarriers’ respite care can make.

 

 

The mailing activity is part of a wider programme which also includes face-to-face,
inserts and door drop campaigns. All aspects of the offer are being step tested,
including price points, formats, materials, donation options and mailing lists.

 

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