# Online Shopping Malls Dominate Charity And Group Fundraising Drives

- Link: https://fundraising.co.uk/2006/05/09/online-shopping-malls-dominate-charity-and-group-fundraising-drives/
- Published: 2006-05-09T14:56:56+01:00
- Author: Howard Lake

Affinity Shopper, the power behind 4Rcharity, 4Rchurch, 4Rclub, and 4Rschool announce
initial figures for their May launch with over 100 malls opening within the first
week of trade.

Almost 40% of the malls were opened by charities, who have reported an immediate
response to their malls with £400 spent online alone through the Lincolnshire Greyhound
Trust mall within the first 24 hours of operation.

Churches, clubs, and community centres have also responded well to the initiative,
eager to upgrade their fundraising and collection resources inline with the modern
trend for online shopping. Meanwhile, 4Rschool, launched ahead of schedule on May
5th with a drive for schools to see a return on their PC expenditure following a
BCC report on aging computers within primary schools, saw three schools open a mall
within the day.

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Malls have opened the length and breadth of the UK from Essex to the Angus Glens
in Scotland, and back down to Cardiff, with a huge surge in new mall openings expected
in the coming weeks.

“Prior to launch, we had numerous organisations and individuals pre-register to 
Affinity Shopper, while through March and April we had 9,000 organisations request
further information,” revealed operations director for Affinity Shopper, Philip 
Price.

Affinity Shopper is a powerful new online product that provides organisations and
individuals with their very own free, personalised online shopping mall business.
Each mall provides doorways to hundreds of high street retailers, all of whom pay
commission for every sale made. Mall owners are therefore able to secure a steady
revenue stream without any capital outlay, technical expertise, or taking any time
away from their busy schedule.

To celebrate the launch of the service, Affinity Shopper is offering all organisations
and individuals who open a mall during the month of May a complimentary upgrade 
to the Pro version of the service worth £49.99. The Pro product offers even greater
adaptability and own branding of the mall, with the additional facility to create
your own webpages on your mall following a simple step-by-step guide.

To register for this launch promotion, sign up for a mall using the promotion code
252473 at the Affinity Shopper site, www.affinityshopper.co.uk, or by visiting any
of the individual portals, 4Rcharity.co.uk, 4Rchurch.co.uk, 4Rclub.co.uk, and 4Rschool.
co.uk

Editors Notes:

For Further Information please contact:

Claire Allen

PR Manager

Affinity Shopper

Cl****@************et.com

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