# RSPCA mails donors to support Animal Welfare Bill

- Link: https://fundraising.co.uk/2006/05/08/rspca-mails-donors-support-animal-welfare-bill/
- Published: 2006-05-08T23:00:00+01:00
- Author: Howard Lake

The RSPCA is mailing over 400,000 of its most active donors with two different creative
treatments in a campaign to help ensure that the new Animal Welfare Bill currently
passing through Parliament is enacted in the coming year.
The two creative treatments
for the campaign have been developed based on research into how supporters perceive
the charity. There is one for older cash donors and the other for younger regular
givers. The former builds on the older donors’ interest in the Charity’s heritage,
while the latter comprises a more contemporary campaigning presentation.

Both ask the recipient to support the RSPCA’s Animal Welfare Bill campaign by signing
a campaign pledge and giving a cash donation. Additional campaign pledge forms are
included in the regular giver pack to enable donors to generate extra support from
friends who are fellow animal lovers.

These mailings are the last in a two-year series of RSPCA fundraising campaigns 
focused on generating support for the Animal Welfare Bill. These have including 
supporter mailings, cold mail, door drops and inserts, all of which have been developed
by Whitewater, the agency responsible for all of the RSPCA’s direct marketing activity.

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The Animal Welfare Bill will be the most significant piece of animal welfare legislation
for almost a century and that’s clearly something of very real interest to our supporters,
says Brendon Elliott, Donor Development Manager at the RSPCA.

The Bill successfully completed its Second Reading in the House of Lords on 18 April
and the charity is campaigning for it to come into effect by the end of the year.

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