# IBelongUK offers new charity affinity shopping portal

- Link: https://fundraising.co.uk/2006/05/06/ibelonguk-offers-new-charity-affinity-shopping-portal/
- Published: 2006-05-06T23:00:00+01:00
- Author: Howard Lake

iBelongUK is a new shopping portal listing around 600 retailers which will donate
up to 15% of the cost of each transaction to the shopper’s nominated cause.
Participating
merchants include Marks & Spencer, Tesco, John Lewis, Eurostar, Thomas Cook, and
British Airways Holidays.

As with other charity shopping portals, users access the retailers’ sites via the
portal and pay the same price for items as other online shoppers. However, iBelongUK
claims it is different because a further amount, equal to the same percentage of
the transaction paid to their chosen cause, is paid into the shopper’s iBelong account.
They can then take this as cash or exchange for other goods and services from iBelong-
affiliated retailers. Or they can choose to donate these additional funds to their
nominated cause.

In addition iBelong has partnered with Google to offer a web search facility which
will generate further funds for charity. IBelong says that it will distribute 50%
of the commission it receives from Google for searches generated via the site to
charities registered with it.

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