# RSPCA uses buy.at affiliate programme for its credit card

- Link: https://fundraising.co.uk/2006/04/19/rspca-uses-buyat-affiliate-programme-its-credit-card/
- Published: 2006-04-19T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/4172.gif)

The RSPCA has begun marketing its Platinum Mastercard via the buy.at online affiliate
marketing service, offering a commission of £20 for each accepted application.
The
credit card, issued on behalf of the RSPCA by Beneficial, raises funds for the animal
charity. For each new accepted user, Beneficial donates £15 to the charity.

The RSPCA joins a growing number of the larger charities in using online affiliate
marketing networks to promote its fundraising offer. Other charities are using the
same system to promote direct debits, child sponsorship, virtual gifts, and legacies.

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