# Penguin writing guide includes advice on fundraising letters

- Link: https://fundraising.co.uk/2006/04/19/penguin-writing-guide-includes-advice-fundraising-letters/
- Published: 2006-04-19T23:00:00+01:00
- Author: Howard Lake

Penguin has announced the publication of ‘How to Write Better Letters’ by Cherry
Chappell, as part of its series of writers’ guides.
Covering fundraising, sponsorship
and gifts in kind, the book provides advice on how to seek help from others, including
clarifying audience, what is being asked for, what information to include and what
tone to strike.

 

 

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‘How to Write Better Letters’ includes advice from Julia Smith, a professional fundraiser,
and Gareth Davies, director of the Cleft Lip & Palate Association.

 

 

‘How to Write Better Letters’ will be published on 4 May 2006, priced £6.99.

 

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