# New Analysis in Fundraising group to hold first meeting

- Link: https://fundraising.co.uk/2006/04/09/new-analysis-fundraising-group-hold-first-meeting/
- Published: 2006-04-09T23:00:00+01:00
- Author: Howard Lake

**The new Analysis in Fundraising special interest group of the Institute of Fundraising
will hold its first meeting on 27 April 2006 in London.**

The group aims to promote the power of data analysis for charity fundraising, and
demonstrate that a greater understanding of data analysis will enable charities 
to be more effective with their fundraising through direct response marketing.

The first meeting will be held on Thursday 27 April 2006 at 14.00 at the Friends
Meeting House, Euston Road, London NW1. Entry will cost £8 for Institute members,
and £10 for non-members.

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Meetings, which will take place quarterly, are open to everyone – charities, consultancies,
agencies and suppliers, both Institute members and non-members. The Group also intends
to set up an online discussion forum and a resource guide on analytics.

At the first meeting guests will hear three case studies:

 * **Help the Aged** – Use of predictive modelling in fundraising
 * **WSPA** – Segmentation and targeting;
 * and **Friends of the Earth** – How attrition rates vary across supporter types.

The group was set up because there has been no industry wide facility for analysts
and practitioners to meet, share experiences and further develop their skills. Indeed,
its founders believe that there has been a lack of understanding and education in
the sector generally about ‘analysis’ and the impact of ‘data strategy’ on fundraising
performance, with no formal skills training in analysis available from the established
fundraising training providers.

John Sauvé-Rodd, Chair of the Analysis in Fundraising Special Interest Group, said:

> “With the Government’s new centre of excellence on fundraising research to be 
> launched shortly, there is a bigger emphasis on research and analysis in the fundraising
> sector than ever before. This is the right time to preach the gospel about how
> data analysis can deliver better returns on investment.”

Future meetings will look at benchmarking fundraising performance; donor life cycles;
web analytics and market research techniques.

 * **[Fundraising potential of SPSS to feature at March event](https://fundraising.co.uk/2007/02/08/fundraising-potential-spss-feature-march-event/)**(
   8 February 2007)
 * **[The ReAD Group offers £60,000 in free data consultancy to two charities](https://fundraising.co.uk/2012/04/30/read-group-offers-60000-free-data-consultancy-two-charities/)**(
   30 April 2012)
 * **[Mind the gap, because it’s massive](https://fundraising.co.uk/2012/06/27/mind-gap-because-its-massive/)**(
   27 June 2012)