# Children's charity produces rebranded identity

- Link: https://fundraising.co.uk/2006/04/08/children039s-charity-produces-rebranded-identity/
- Published: 2006-04-08T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/4154.jpg)

West Sussex-based children’s charity Dreams Come True has announced a new look to
its corporate identity.
The Dreams Come True logo retains its use of purple but 
adds a vibrant orange. The balloon icon with which the charity has become closely
associated has evolved into a trio of balloons, meant to indicate its growth.

D’Arcy Myers, Chief Executive of Dreams Come True, explained: “Dreams Come True 
has just celebrated its 17th anniversary, and whilst its aim of helping as many 
seriously and terminally ill children as possible to realise their most treasured
dreams remains at the heart of our activity, the charitable sector has evolved massively
since in 1988”.

He added: “In addition to maintaining Dreams Come Trust’s profile, it is vital that
the charity’s image keeps pace.”

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Dreams Come True’s commercial supporters include housebuilder Charles Church and
sister company Persimmon.

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