# Experian helps boost Leukaemia Research's average donation by 26%

- Link: https://fundraising.co.uk/2006/04/03/experian-helps-boost-leukaemia-research039s-average-donation-26/
- Published: 2006-04-03T23:00:00+01:00
- Author: Howard Lake

National research charity Leukaemia Research has increased its average donation 
values by 26% in direct marketing trials after using Prime Performance Modelling
from Experian, the global information solutions company. The charity plans to continue
using the tool to acquire new donors in the UK.

 

Experian has combined the charity’s donor data with its National Canvasse and Canvasse
Lifestyle databases, and is using Prime Performance Modelling’s profiling, segmentation
and modelling techniques to enable the charity to access critical volumes of accurately
targeted, responsive data.

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It will also help it identify the highest performing multiple segments within its
donor databases to locate the best prospects, and to tap into niche segments where
return on investment is high and not over-saturated by direct marketing offers from
other charities.

 

 

Richard Hogg, DM Manager for Leukaemia Research, said: “As illustrated by the significant
increase in gift values we experienced during trials, the level of insight provided
by Prime Performance Modelling will enable us to greatly enhance the return from
our donor acquisition campaigns.”

 

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