# About Sarah

- Link: https://fundraising.co.uk/2006/04/03/about-sarah/
- Published: 2006-04-03T12:39:58+01:00
- Author: Howard Lake

**Sarah Hughes** is Charity21’s owner and lead consultant.

 

After 9 years running new media at CAF (Charities Aid Foundation), I started Charity21,
a new media consultancy which is all about skills for the 21st century. Top of my
list of passions is modernising charity and enriching the virtual giving experience.
Please join in the discussion with me if you want to ask ‘so what does that actually
mean?’!

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Charity21 offers advice and support in all areas of electronic media from developing
strategy to gathering requirements, but at the end of the day I believe it all has
to do with goals and relationships. The ‘new media’ part is the toolkit, not the
purpose.

 

 * **[It's a dog's life, but not for e-commerce](https://fundraising.co.uk/2006/04/04/it039s-dog039s-life-not-ecommerce/)**(
   4 April 2006)
 * **[Gift Aid declaration for cashpoint donation to Children in Need takes four months](https://fundraising.co.uk/2006/04/21/gift-aid-declaration-cashpoint-donation-children-need-takes-four-months-0/)**(
   21 April 2006)
 * **[And all along Raizer was…](https://fundraising.co.uk/2006/04/27/and-all-along-raizer-was/)**(
   27 April 2006)