# Coronation Street star fronts Alzheimer's Society direct mail appeal

- Link: https://fundraising.co.uk/2006/04/02/coronation-street-star-fronts-alzheimer039s-society-direct-mail-appeal/
- Published: 2006-04-02T23:00:00+01:00
- Author: Howard Lake

Johnny Briggs (who plays Mike Baldwin in the ITV soap Coronation Street) has signed
up to front the Alzheimer’s Society’s new fundraising appeal to raise funds for 
the charity’s work.
The direct mail campaign, which refers to a Coronation Street
story line concerning the disease and to real life examples of how people and families
are affected, will begin to land on Tuesday 4 April.

 

 

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The Society hopes that the mailing will take advantage of the popularity of the 
soap, which has 17 million viewers, to increase its donor base and public understanding
of the disease.

 

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