# Going for gold

- Link: https://fundraising.co.uk/2006/03/28/going-gold/
- Published: 2006-03-28T14:36:38+01:00
- Author: Kevin Kibble

**Many companies have [Payroll Giving](https://fundraising.co.uk/tag/payroll-giving/)
schemes which are all but dormant as the employees are, on the whole, unaware of
its’ existence. **

The Quality Mark is proving to be a valuable carrot to dangle in front of HR managers
who, in the past, have not been keen to promote their scheme but who are now eager
to achieve a 10% uptake and get the Gold Award.

Companies awarded the Gold Quality Mark will be able to display a special logo on
their headed paper, websites etc., and it is hoped that this will encourage other
companies to follow suit.

## Advertisement

It is interesting to note that this initiative which offers no financial benefit
to the company, only recognition of their endeavours, is proving to be more popular
than the SME grant which was launched in January 2005 and offers grants of up to
£500 and matched giving for staff. It seems that for most companies giving is not
enough, being **seen to be giving **is far more important. Now where have we heard
that before?

 * **[Payroll giving rose during lockdown](https://fundraising.co.uk/2020/09/21/payroll-giving-rose-during-lockdown/)(
   21 September 2020)**

 * **[CAF offers event on promoting payroll giving to companies](https://fundraising.co.uk/2006/05/16/caf-offers-event-promoting-payroll-giving-companies/)**(
   16 May 2006)
 * **[Launch of Association of Payroll Giving Organisations](https://fundraising.co.uk/2007/10/07/launch-association-payroll-giving-organisations/)**(
   7 October 2007)
 * **[Generic Payroll Giving Data Protection Statement Published](https://fundraising.co.uk/2007/10/26/generic-payroll-giving-data-protection-statement-published/)**(
   26 October 2007)