# Charities enjoy "high response rates" from direct mail campaigns

- Link: https://fundraising.co.uk/2006/03/28/charities-enjoy-quothigh-response-ratesquot-direct-mail-campaigns/
- Published: 2006-03-28T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/4120.jpg)

A survey by the Direct Mail Information Service has found that charities experience
an average response rate of 13% when using direct mail as a fundraising tool. This,
according to the Royal Mail, is one of the highest response rates across all business
sectors that use mail in consumer campaigns.
According to DMIS charities invested
£691.23 million in direct mail activity in the last quarter of 2005, an increase
of 2.4% on the same period in 2004. Charities sent 1,228 million items in the last
quarter of 2004, and 1,237 million in the last quarter of 2005.

Leonora Corden, Head of Market Development at Royal Mail, said: “with the cost of
digital printing coming down, charities are able to enjoy the benefits of greater
personalisation on their mailings, leading to increased response rates and greater
return on their fundraising investments.”

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