# BT and Buy.at boost British Legion's Poppy Appeal with innovative webshop launch

- Link: https://fundraising.co.uk/2006/03/23/bt-and-buyat-boost-british-legion039s-poppy-appeal-innovative-webshop-launch/
- Published: 2006-03-23T01:27:31+00:00
- Author: Howard Lake

**23 March 2006 – The British Legion has teamed up with BT and fundraising specialist
buy.at. to help raise funds for the Poppy Appeal. The organisation is one of hundreds
to register with a new online fundraising initiative, which places a free Webshop
on the organisations website.**

The British Legion started working with BT and buy.at in 2002, when the Webshop 
was installed on the organisation’s website. It generates commission for the host
site on each purchase made and has raised £1,500 since its launch.

The British Legion frequently promotes its website through its in-house magazine,
Legion, which is distributed to over 550,000 people. All funds raised through the
Webshop go directly to the Poppy Appeal at http://www.britishlegion.org.uk/helpus/
shop_buy.asp

## Advertisement

Dan Greenwood at the British Legion comments: “The buy.at facility has worked really
well for us, what a great concept! We have already raised a healthy sum for the 
Poppy Appeal and as we begin to promote it further I’m sure that over time it will
be even more successful.”

The concept for this brand new fundraising initiative was developed by BT in conjunction
with buy.at, as part of its ongoing commitment to supporting charities and community
organisations. BT is one of over 100 retailers involved in the initiative. Other
household names that feature on the site include Marks and Spencer, John Lewis, 
Comet and RAC to name but a few.

The link that appears on the British Legion website is unimposing and many companies
provide exclusive offers to the webshop, such as discounts or offering free delivery
to the customer, providing more reason for people to buy products through the site.

Double Olympic gold medallist James Cracknell is officially supporting the new scheme:“
As an Olympian, a sports enthusiast and a parent, the BT led initiative offers a
fantastic opportunity to raise invaluable money for charities, schools and sports
associations across the country. Without needing any technical knowledge, organisations
can raise substantial funds through their websites – it’s just so easy.”

Already proving a success for the organisations that have taken the concept on board,
BT and buy.at’s joint goal is to expand its database of supporting organisations
and engage with more charities across the country.

To sign up or find out more, visit [www.bt.com/fundraising](http://www.bt.com/fundraising)
or call 0845 257 1912. After sign-up, the Webshop is online instantly. Fundraisers
receive a Welcome Pack to help promote their Webshop and encourage supporters to
use it.

ENDS

For further media information please contact Paul Thomas or Jo Budden at Harrison
Cowley on 0870 606 0960 or email [pa***@************ey.com](https://www.fundraising.co.uk/mailto:pa***@************ey.com)

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