# Barnardos Ireland appoints AMA in DRTV campaign

- Link: https://fundraising.co.uk/2006/03/23/barnardos-ireland-appoints-ama-drtv-campaign/
- Published: 2006-03-23T00:00:00+00:00
- Author: Howard Lake

AMA Charity Services, the Northern Ireland based direct marketing agency serving
the not-for-profit sector, have been selected by Barnardos Ireland to handle inbound
calls generated from a 4 week DRTV campaign.

 

## Advertisement

 

The new Irish campaign commenced on 13th March and is focused on funds to support
Barnardos’ work in lifting children out of poverty. The ad is themed around the 
importance of education in breaking the cycle of poverty.

 

 

The DRTV ad aims to recruit regular Irish donors, or “Childhood Friends” to help
support vulnerable children in focusing on their learning and development. The ask
is for monthly donations from as little as ‚€7.

 

 

AMA is expecting around 1000 calls throughout the 4-week duration of the DRTV and
supporting radio campaign. They will also be handling fulfilment of all thank-you
letters, donation forms and information leaflets.