# Its all new media isn't it?

- Link: https://fundraising.co.uk/2006/03/22/its-all-new-media-isn039t-it/
- Published: 2006-03-22T14:15:20+00:00
- Author: Kevin Kibble

**The thing about new media is that we all know we should be doing it but not many
of us actually know what it is we should be doing. But is the non-profit sector 
alone in this? I think not.**

I’ve been taking extra interest in email marketing lately, attending several conferences
and presentations which have just served to convince me that most of the corporate
sector has little or no idea about it either.

At a recent Institute of Directors email marketing presentation, the speaker, from
one of those ‘specialist’ new media agencies you’ve never heard of, looked flabbergasted
when his very basic presentation produced a level of questioning that defies description.

## Advertisement

“So I send an email to our database thingy saying come and visit our website?” asked
one of the captains of industry.

“Why, what’s the proposition?” asks our expert, “cos we’re jolly good and been around
200 years!” says our smug leader, who then spent 10 minutes repeating himself until
the lure of the bar was too much for the rest of us to resist.

 * **[Everyclick offers all charities a free email marketing facility](https://fundraising.co.uk/2007/01/04/everyclick-offers-all-charities-free-email-marketing-facility/)**(
   4 January 2007)
 * **[iCompli to cover email compliance at Perfect Pitch](https://fundraising.co.uk/2007/02/19/icompli-cover-email-compliance-perfect-pitch/)**(
   19 February 2007)
 * **[Michael Gilbert offers on-demand online seminar on email newsletter marketing](https://fundraising.co.uk/2007/02/22/michael-gilbert-offers-ondemand-online-seminar-email-newsletter-marketing/)**(
   22 February 2007)