# New online guide to sponsorship and ethics

- Link: https://fundraising.co.uk/2006/03/17/new-online-guide-sponsorship-and-ethics/
- Published: 2006-03-17T00:00:00+00:00
- Author: Howard Lake

The Ethical Consumer Research Association (ECRA) has added a new ethics and sponsorship
advice section to its website, designed to help UK charities and other values-led
organisations protect their reputation in corporate partnerships.
The site offers
tools such as a template for creating an organisation’s ethical sponsorship policy,
a discussion of some of the key issues, examples of existing policy in the public
domain, implementation and practical issues, and references and links to other organisations
working in the field.

 

 

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ECRA hope that the framework will help inform policy on cause-related marketing,
affinity marketing, licensing and general corporate fundraising activities.

 

 * **[Magic FM chooses GOSH as charity of the year](https://fundraising.co.uk/2006/03/22/magic-fm-chooses-gosh-charity-year/)**(
   22 March 2006)
 * **[Synergy Group chooses Macmillan Cancer Relief as charity of the year](https://fundraising.co.uk/2006/03/24/synergy-group-chooses-macmillan-cancer-relief-charity-year/)**(
   24 March 2006)
 * **[Waitrose donates 8,000 apples to Sit Down on It campaign](https://fundraising.co.uk/2006/04/02/waitrose-donates-8000-apples-sit-down-it-campaign/)**(
   2 April 2006)