# Alzheimer's Society runs its first direct response TV campaign

- Link: https://fundraising.co.uk/2006/03/15/alzheimer039s-society-runs-its-first-direct-response-tv-campaign/
- Published: 2006-03-15T00:00:00+00:00
- Author: Howard Lake

The Alzheimer’s Society will launch its first ever direct response TV campaign on
Friday 17 March.
The advertisement, which will be broadcast between March and May,
highlights the impact the disease has on those suffering it and on family life in
general.

 

 

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The Society hopes that the campaign will stimulate awareness and undertanding of
the disease and reduce the isolation of people with Alzheimer’s, in addition to 
raising funds for its work.

 

 

Through the advertisements, the Society is appealing for donations of £3 a month
to help fund the provision of patient and family support as well as itsresearch 
activities.

 

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