# Debenhams raises over £1 million for Breast Cancer Campaign

- Link: https://fundraising.co.uk/2006/03/05/debenhams-raises-over-1-million-breast-cancer-campaign/
- Published: 2006-03-05T00:00:00+00:00
- Author: Howard Lake

Department store Debenhams has raised over £1 million in its five year cause related
marketing partnership with the Breast Cancer Campaign.
Debenhams employees and customers
have raised £1,150, 212 so far for the charity and the money is funding over 30 
breast cancer research projects across the UK.

 

 

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Income has been generated in a number of ways including:

 

 

* 50p from every brad sold (including all international brands)

 

 

* £5 from every exclusively designed Antoni + Alison t-shirt

 

 

* £1 from every exclusive pink umbrella

 

 

* £1 from all quilts

 

 

* 50p from all ladies swimwear

 

 

* £5 from each bottle of the Lancaster fragrance ‘Lovely Sara Jessica Parker’

 

 

* £5 from every exclusive Breast Cancer Campaign logo pink pyjamas and nightshirt

 

 

The partnership was shortlisted for a Business in the Community Cause Related Marketing
Award in 2005.

 

 

Express Newspapers, official media partner for the Debenhams partnership during 
Breast Cancer Awareness Month in October, also donated £50,000 to the charity.

 

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