# Oxfam launches 'gentleman's outfitters' shop in London's Mayfair

- Link: https://fundraising.co.uk/2006/03/02/oxfam-launches-039gentleman039s-outfitters039-shop-london039s-mayfair/
- Published: 2006-03-02T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/4073.jpg)

Oxfam has launched a new style of charity shop in central London, focusing on top
of the range menswear clothing. According to Third Sector the shop took a remarkable
£3,000 on its first day of trading last weekend.
The shop at 71 New Bond Street 
is intentionally designed not to look like a traditional charity shop. Its racks
include items from Versace, Dior Homme, Prada and Diesel. Neighbouring shops include
Its Dolce & Gabbana and Calvin Klein.

All items on sale have been stockpiled from donations made to all of Oxfam’s London
stores over the last six months.

The shop is another of Oxfam’s efforts to provide niche shops to counter changing
market conditions, in this case the rise of discount retailers like Primark and 
Matalan. Oxfam’s new trading developments have included the first Oxfam bookshop
in Oxford in 1988, and an Oxfam designer shop in London’s Covent Garden.

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The lease for this new shop lasts for 18 months and has been donated anonymously.

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