# Kidney Research UK appoints AMA

- Link: https://fundraising.co.uk/2006/02/24/kidney-research-uk-appoints-ama/
- Published: 2006-02-24T00:00:00+00:00
- Author: Howard Lake

AMA Charity Services, the Northern Ireland based direct marketing agency, have been
selected by Kidney Research UK, who are the country’s leading charity for research,
treatment and management of kidney disease, for an outbound test campaign, aiming
to convert donors from a warm database.

 

 

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Kidney Research UK will be providing AMA with details of 1500 contacts that have
made one off donations to the charity in the past 2 years. These donors were contacted
between June and October of 2005.

 

 

The campaign will run from 6th -31st March with AMA contacting 1000 donors. AMA 
will also deal with the paperless direct debit donations, and assist in data capture.

 

 

Damian Hanna, Charity Sales Manager at AMA says, We are looking forward to the challenge
of exceeding predicted conversion rates for this campaign. Our operators’ experience
and knowledge ensures a professional and polite approach which we are confident 
will deliver increased funds for the invaluable work of Kidney Research UK.

 

 

 

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