# Pensioners are the most generous donors, says Mintel

- Link: https://fundraising.co.uk/2006/02/23/pensioners-are-most-generous-donors-says-mintel/
- Published: 2006-02-23T00:00:00+00:00
- Author: Howard Lake

Market analysts Mintel report that pensioners are the most active charity donors,
compared to other age groups.
Three-quarters of people aged 65 or more gave more
than £5 to charity in 2005, according to Mintel. Across age groups the national 
average is 64%, with 44% of 15 to 24 year old giving £5 or more, and 69% of those
in their sixties.

 

 

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Donors are most likely to give to emergency appeals, events or by buying Christmas
cards, according to the Mintel Charities report.

 

 

Only 3% of those questioned by Mintel had opted to set up a regular direct debit
in response to a face-to-face fundraising or direct mail ask.

 

 

Mintel say that more people are giving £5 or more to charity, rising from from 57%
in 2003 to 64% in 2005.

 

 

The findings are based on an Omnibus survey of 25,000 adults aged 15 and over together
with a consumer survey of 1,015 people in the same age group. Both were carried 
out in 2005.

 

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