# Cat lovers targeted with Valentine's appeal

- Link: https://fundraising.co.uk/2006/02/14/cat-lovers-targeted-valentine039s-appeal/
- Published: 2006-02-14T00:00:00+00:00
- Author: Howard Lake

Cats Protection is approaching its existing supporters with a Valentine’s Day-themed
direct marketing campaign highlighting the needs of cats in the charity’s care.

The objective of the strategy, developed by TDA, is to encourage recipients to increase
their monthly donation or make a one-off gift. Two creative executions are being
tested; one follows a newspaper lonely hearts column format profiling a range of
cats that are looking for new homes. The second takes a harder hitting approach 
and gives the details of a case where 29 cats were discovered in desperate living
conditions and a poor physical state.

 * **[Royal Mail prepares businesses for new Pricing in Proportion system](https://fundraising.co.uk/2006/02/24/royal-mail-prepares-businesses-new-pricing-proportion-system/)**(
   24 February 2006)
 * **[London Underground donates poster space to Changing Faces campaign](https://fundraising.co.uk/2006/03/02/london-underground-donates-poster-space-changing-faces-campaign/)**(
   2 March 2006)
 * **[Red collection envelope inspires Christian Aid's new logo](https://fundraising.co.uk/2006/03/07/red-collection-envelope-inspires-christian-aid039s-new-logo/)**(
   7 March 2006)

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