# Friends of the Earth upgrade mailing beats target by 130%

- Link: https://fundraising.co.uk/2006/02/13/friends-earth-upgrade-mailing-beats-target-130/
- Published: 2006-02-13T00:00:00+00:00
- Author: Howard Lake

A Friends of the Earth mailing designed to upgrade existing giving or reactivate
lapsed support has exceeded its targets by over 130%.

Developed by full service direct marketing agency Burnett Works, FoE’s supporter
development agency, the campaign has generated additional annual income of £111,593
for Friends of the Earth.

Of this, £79,910 came from

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

existing donors upgrading their level of support, and the remaining £31,683

came from reactivated lapsed supporters.

The pack was mailed in September 2005 and is part of a major climate change campaign
for Friends of the Earth – ‘The Big Ask’.

 * **[Cat lovers targeted with Valentine's appeal](https://fundraising.co.uk/2006/02/14/cat-lovers-targeted-valentine039s-appeal/)**(
   14 February 2006)
 * **[Royal Mail prepares businesses for new Pricing in Proportion system](https://fundraising.co.uk/2006/02/24/royal-mail-prepares-businesses-new-pricing-proportion-system/)**(
   24 February 2006)
 * **[London Underground donates poster space to Changing Faces campaign](https://fundraising.co.uk/2006/03/02/london-underground-donates-poster-space-changing-faces-campaign/)**(
   2 March 2006)