# Plan UK's child sponsor affiliates enjoy 6.8% conversion at buy.at

- Link: https://fundraising.co.uk/2006/02/11/plan-uk039s-child-sponsor-affiliates-enjoy-68-conversion-buyat/
- Published: 2006-02-11T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/4011.gif)

Charities and organisations carrying Plan UK’s child sponsorship banner adverts 
on their websites via the buy.at affiliate service are securing an average 6.8% 
conversion rate, according to buy.at.

Affiliates promoting Plan UK earn £20 per monthly Direct Debit sponsorship secured
via their adverts for the first 49 and £30 for 50 or more. The scheme includes a
30 day cookie, meaning that buy.at affiliates can still benefit from any donation
made after a visit to their site for up to 30 days.

Plan UK, the child-centred community development agency, restricts the type of websites
that it will work with via buy.at. It states specifically that “this programme is…
not suitable for promotion through cash-back or incentive sites.”

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The relatively high current conversion rate of 6.8% demonstrates that this policy
is paying off both for Plan UK and its network of buy.at affiliates organisations.

Plan UK is one of a number of charities that are partnering with buy.at to fundraise
online. Buy.at creates and services online shopping malls for charities and community
groups who then earn a percentage of the income from sales generated by those sites.

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