# Publicis Dialog Wins Children's Society DRTV account

- Link: https://fundraising.co.uk/2006/02/08/publicis-dialog-wins-children039s-society-drtv-account/
- Published: 2006-02-08T00:00:00+00:00
- Author: Howard Lake

In its 125th anniversary year, The Children’s Society is embarking on DRTV advertising
for the first time, and has appointed Publicis Dialog to handle the activity.
The
charity’s television fundraising campaign will highlight its work with some of the
UK’s vulnerable children.

Publicis Dialog will create and test a 60 second TV commercial on terrestrial TV
and satellite in mid March 2006. The aim is to secure both one-off donations and
monthly subscriptions from viewers.

Interactive and direct response TV specialists Publicis Dialog created “the world’s
first and most awarded truly interactive TV ad” – V.O.D.K.A. – for the Depaul Trust
in 2003.

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