# BHF appoints AMA for Valentine  Appeal

- Link: https://fundraising.co.uk/2006/02/08/bhf-appoints-ama-valentine-appeal/
- Published: 2006-02-08T00:00:00+00:00
- Author: Howard Lake

The British Heart Foundation (BHF) has selected AMA Charity Services to handle all
inbound donation calls for its 2006 Valentine Appeal. The Valentine Appeal is raising
£1 million to fund 30 new BHF Heart Nurses. At present, there are 217 of these specialist
nurses across the UK – fully supported and funded by BHF.

The BHF has launched a widespread media appeal; using newspapers, a special appeal
micro site (bhf.org.uk/valentine) and posters across the UK. The Valentine Appeal
will be running until February 14th.

AMA Charity Services, based in Northern Ireland, will receive inbound donation and
enquiry calls in response to the appeal, which highlights the specialist care BHF
Heart Nurses offer to heart patients. In addition to processing donations, AMA operators
have also received intensive training on the work of BHF Heart Nurses.

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