# First Green Awards launched to promote CSR and "reform advertising"

- Link: https://fundraising.co.uk/2006/02/06/first-green-awards-launched-promote-csr-and-quotreform-advertisingquot/
- Published: 2006-02-06T00:00:00+00:00
- Author: Howard Lake

London’s Guildhall will host the Green Awards 2006, an event created to recognise
excellent creative work that communicates the importance of CSR, sustainable development,
and ethical best practice on November 29th 2006. 
The Green Awards, conceived by
Satellite, have the following objectives:

– To make brands and organisations aware of the importance of including CSR within
the creative process especially when briefing agencies.

– To create a forum where the media can help solve some of the environmental issues
they themselves have highlighted in the last 18 months. To do this in a creative
way through promoting greener lifestyle options as opposed to wasteful consumption.

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– To develop the notion of ‘reform’ advertising i.e. advertising which includes 
environmental and social considerations during its planning and execution – in addition
to the traditional marketing mix.

 * **[Charity Awards 2006 open for nominations](https://fundraising.co.uk/2006/02/08/charity-awards-2006-open-nominations/)**(
   8 February 2006)
 * **[New Statesman launches New Media Awards 2006](https://fundraising.co.uk/2006/02/10/new-statesman-launches-new-media-awards-2006/)**(
   10 February 2006)
 * **[Guardian prize for photo of "what you're passionate about"](https://fundraising.co.uk/2006/02/13/guardian-prize-photo-quotwhat-you039re-passionate-aboutquot/)**(
   13 February 2006)