# Bono calls for conscientious commerce

- Link: https://fundraising.co.uk/2006/01/31/bono-calls-conscientious-commerce/
- Published: 2006-01-31T00:00:00+00:00
- Author: Howard Lake

U2 singer and Third World campaigner Bono has called on business to do more to help
in the fight against AIDS. The call came as Bono launched the new American Express
RED card at the World Economic Forum in Davos, Switzerland.
Describing himself and
the corporate world as ‘fat cats,’ Bono said that the current model of philanthropy
was not adequate to meet the challenge of AIDS as he endorsed a brand called RED
which businesses can use to sell products contributing a share of the profits to
the Fund. The products, which include an American Express card, Converse sneakers,
Gap T-shirts and Giorgio Armani sunglasses, will not sell at a premium but the companies
involved are confident they will make a profit none the less.

Tom Arnold of Concern backed Bono’s call and urged companies in Ireland to take 
up the model of corporate social responsbility.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[Coffee company offers sponsorship](https://fundraising.co.uk/2006/02/01/coffee-company-offers-sponsorship/)**(
   1 February 2006)
 * **[IFI launches 5 year strategy](https://fundraising.co.uk/2006/02/02/ifi-launches-5-year-strategy/)**(
   2 February 2006)
 * **[New services for fundraisers in Ireland](https://fundraising.co.uk/2006/02/02/new-services-fundraisers-ireland/)**(
   2 February 2006)