# DoH refuses use of "NHS" brand on hospitals loyalty card

- Link: https://fundraising.co.uk/2006/01/19/doh-refuses-use-quotnhsquot-brand-hospitals-loyalty-card/
- Published: 2006-01-19T00:00:00+00:00
- Author: Howard Lake

A new loyalty card to raise funds for patient care in the National Health Service
has changed its name from the ‘NHS Gift Card’ to the ‘Hospital Gift Card’ after 
the Department of Health refused to allow it to use the letters ‘NHS’ or the NHS
logo.
Gifting Solutions Limited, who are about to launch the card, reported “previously
positive feedback” on the initiative from the Department of Health.

The renamed card’s launch will go ahead, and Gifting Solutions report a good take-
up by NHS hospital trusts and high street brands.

The card will offer individuals a simple method of generating income for their local
hospital whenever they buy goods at participating retailers, and without the need
for detailed registration that other loyalty cards typically require.

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Adam Gregory, Managing Director of Gifting Solutions, told UK Fundraising that ideally
it should not be necessary for Hospital Trusts to have to raise additional money.“
But we all have to live in the real world and the Hospital Gift Card offers the 
public a real chance to help their local Hospital Trusts in a truly substantial 
way.”

The name change has meant a change in the card’s web address. From Friday this will
be hospitalgift.co.uk.

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