# New one-day conference on direct marketing and fundraising

- Link: https://fundraising.co.uk/2006/01/14/new-oneday-conference-direct-marketing-and-fundraising/
- Published: 2006-01-14T00:00:00+00:00
- Author: Howard Lake

The Institute of Fundraising is hosting a one-day conference on 28 February in London
on Direct Marketing and Fundraising, covering “increasing income through successful
donor recruitment and retention”.
The conference is the latest in a series from 
the Institute covering subjects such as new media, events, major gifts, and legacies.

The conference takes place at the Royal Geographical Society in London, SW7, and
features an opening plenary from Andrew Mann, Marketing Director of Tesco Clubcard.
He will be sharing a commercial perspective on creating value for customers to earn
their ongoing loyalty.

The event will also feature presentations from Amnesty International, Cancer Research
UK, Cats Protection, WWF, NSPCC, and Royal British Legion.

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The fee for the conference is £165 for Institute of Fundraising members, £215 for
non-members at a charity, and £265 for commercial organisation delegates.

UK Fundraising is a media partner for this series of one-day conferences.

 * **[British Heart Foundation launches £1 million Valentine Appeal](https://fundraising.co.uk/2006/01/31/british-heart-foundation-launches-1-million-valentine-appeal/)**(
   31 January 2006)
 * **[Publicis Dialog Wins Children's Society DRTV account](https://fundraising.co.uk/2006/02/08/publicis-dialog-wins-children039s-society-drtv-account/)**(
   8 February 2006)
 * **[Button advertiser adds testimonial](https://fundraising.co.uk/2006/02/09/button-advertiser-adds-testimonial/)**(
   9 February 2006)
