# Cascaid launches relationship fundraising division

- Link: https://fundraising.co.uk/2006/01/09/cascaid-launches-relationship-fundraising-division/
- Published: 2006-01-09T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3880.gif)

Fundraising and marketing agency Cascaid has launched a specialist Donor Care Division
led by John Grain to offer “holistic donor care services”.
Cascaid says that its
new Donor Care is “the first of its kind” in the UK charity sector that fills “a
gaping hole in the marketplace for the needs of charities competing to hold on to
their supporters”.

The new division is lead by John Grain, who spent ten years as in donor relationship
marketing at Oxfam. As Cascaid’s Director of Supporter Services John also joins 
the Board of Cascaid Marketing.

Alan Clayton, founder and Managing Director of the Cascaid Group, explained the 
reason behind the new specialist division: People are at last recognising the need
to protect their investments, to retain, develop and build the value of the donors
they have already connected with”, he said. “We intend to help our clients do just
that as we bring into play highly sophisticated services that will lead the field
in lifetime value marketing.”

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Practical functions supporting the service include a wide variety of techniques 
such as the development of strategies, donor care audits, reviews of current activity,
competitive market analysis and mystery shopping, and research and focus groups.
These are supported by practical training, staff recruitment, team building and 
sourcing, appointing and managing third party services and suppliers.

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