# Fuchsia is the new green for CLIC Sargent recycling scheme

- Link: https://fundraising.co.uk/2006/01/05/fuchsia-new-green-clic-sargent-recycling-scheme/
- Published: 2006-01-05T00:00:00+00:00
- Author: Howard Lake

Children’s cancer charity CLIC Sargent has launched a new printer cartridge recycling
scheme to raise funds. To make it stand out from other charity recycling initiatives
the charity is branding it not green but fuchsia, the charity’s trademark colour.

Interior designer Laurence Llewelyn-Bowen is supporting the charity promote the 
new appeal, adding: “Recycling is no longer just a green issue – its fuchsia.”

For every printer ink cartridge returned, the charity will receive £1.

The scheme is targeted at families as well as small businesses, as it is cartridges
from ordinary inkjet and laser printers, namly those commonly used in the home, 
that are worth the most to the charity.

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Bridget Matthews, Special Projects Manager, CLIC Sargent, says: Only 12% of printer
ink cartridges used in the UK are recycled. Considering this scheme costs the consumer
nothing, there really is no excuse not to get involved. People simply have to pop
their used print cartridges into one of our special freepost bags, and drop them
in the post box.”

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