# Experian reports average 10% drop in number of charity donors

- Link: https://fundraising.co.uk/2005/12/16/experian-reports-average-10-drop-number-charity-donors/
- Published: 2005-12-16T00:00:00+00:00
- Author: Howard Lake

Customer relationship management specialist Experian has analysed 80,000 charity
questionnaires completed by the public in the past five years and concluded that
the number of charity donors across all charity sectors has dropped by 10% on average.
Animal welfare charities have seen a 24% drop in donor numbers.
Experian’s Data 
Insight Team reported that 50% more women than men donated to charity in 2005, and
women aged 18 to 30 were the most active in donating to charity.

Experian added that, although environmental organisations were securing almost a
third more donors than five years ago, the number of donors to humanitarian charities
had dropped by 8% in the past five years.

However, both the RSPCA and British Red Cross told Third Sector magazine that they
disagreed with Experian’s conclusions, especially with regard to their own donor
numbers.

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