# AMA to help Missing Persons Helpline with Christmas appeal

- Link: https://fundraising.co.uk/2005/12/15/ama-help-missing-persons-helpline-christmas-appeal/
- Published: 2005-12-15T00:00:00+00:00
- Author: Howard Lake

AMA Charity Services have been selected to recruit new supporters from ‘cold’ records
for the National Missing Persons Helpline. The outbound calling will start today,
following a national PR campaign to coincide with the Christmas season.
The National
Missing Persons Helpline is currently promoting its services in the run-up to Christmas
with TV appeals on primetime BBC and ITV, as well as daily appeals on London’s LBC
radio station. “The Big Issue” will also publish articles and appeals on behalf 
of the charity.

AMA’s outbound calling is designed to capitalise on this media coverage. AMA operators
will then focus their outbound campaign in the London area, with a view to attracting
at least 100 new donors. They will also handle fulfilment for the campaign, which
includes thank-you letters and donation forms.

The first burst of outbound calling will continue until Friday 23 December 2005.

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