# Partnership reaches a milestone

- Link: https://fundraising.co.uk/2005/12/09/partnership-reaches-milestone/
- Published: 2005-12-09T00:00:00+00:00
- Author: Howard Lake

Donations for Northern Ireland charity Action Cancer from retailers Musgrave SuperValu-
Centra haved reached the £500,000 mark. The financial contribution is believed to
be one of the largest ever made to a Northern Ireland charity by a local company.

Since the start of the award-winning partnership with the charity in 2001, the money
has been generated by two long-term Cause Related Marketing campaigns by MSVC retail
brands SuperValu and Centra, with most of the funds being raised by employees at
the 111 SuperValu and Centra stores.

The partnership between the two organisations has also had significant health impact.
Over 10,000 women have benefited from breast awareness advice, cervical screening
and health promotion information from Action Cancer’s mobile detection units since
SuperValu became its sponsor in 2001.

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SuperValu has also recently announced plans to fund two-thirds of a new £400,000
mobile unit, which will take to the road in 2006.

Action Cancer chief executive Robin McRoberts said, ‘Musgrave SuperValu-Centra’s
support for Action Cancer services is ground-breaking in its scope, but they bring
much more to the charity than money.

“With help from SuperValu and Centra we are able to reach out into the community
with crucial life-saving services. This is making a huge difference to our work 
in educating young people about cancer prevention and bringing early detection to
women.”

The partnership has been recognised with numerous accolades, both locally and at
a UK level, including a number of national Business in the Community corporate social
responsibility awards, a Chartered Institute of Marketing Award, UK Charity Award
and several NICVA Link Awards.

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