# Cascaid to review Macmillan data to drive donor relations

- Link: https://fundraising.co.uk/2005/11/25/cascaid-review-macmillan-data-drive-donor-relations/
- Published: 2005-11-25T00:00:00+00:00
- Author: Howard Lake

Cascaid has been appointed to carry out a detailed data analysis and research project
on behalf of Macmillan Cancer Relief. 
Vital intelligence and understanding about
disparate supporters groups, their needs, motives and attitudes will be used to 
rationalise the charity’s primary communication vehicle ‘Macmillan News’ and to 
drive future direct fundraising programmes.

Cascaid is implementing a two-phased strategy using analysis of the existing data
with qualitative research through focus groups and one-to-one interviews to discover
valuable information about opinions, attitudes and motivations to support the cause.

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