# RSPCA Christmas appeal to 500,000 donors aims for £1 million

- Link: https://fundraising.co.uk/2005/11/21/rspca-christmas-appeal-500000-donors-aims-1-million/
- Published: 2005-11-21T00:00:00+00:00
- Author: Howard Lake

**The RSPCA is mailing 500,000 supporters with a special Christmas appeal through
which it hopes to raise over £1 million.**

Developed by Whitewater, the direct marketing agency responsible for all of the 
RSPCA’s individual donor fundraising activity, the mailing explains how RSPCA volunteers
as well as the charity’s Inspectors and other staff will be working throughout the
Christmas holiday season caring for thousands of abandoned and abused animals.

In addition to being asked for a cash donation, the letter also asks supporters 
to send their own message of encouragement to RSPCA staff and volunteers working
over Christmas by signing and returning a special Christmas card included with the
mailer. All cards received will then be distributed to RSPCA animal centres across
the country in time for Christmas.

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