# Online shoppers happy to spend £500 on a single item

- Link: https://fundraising.co.uk/2005/11/20/online-shoppers-happy-spend-500-single-item/
- Published: 2005-11-20T00:00:00+00:00
- Author: Howard Lake

A poll of 2,000 online shoppers reveals growing confidence in spending money online,
with one in three content to spend more than £500 on a single item. Charity websites
not requesting gifts on this scale could therefore be missing out on this trend.

The YouGov poll found that on average UK online shoppers spend £157 a month. Indeed,
12% of consumers questioned now conduct all their shopping online. Shoppers are 
gaining confidence with parting with credit or debit card details online: now 87%
of consumers questioned will spend £50 or more online, whereas in February 2004 
only 63% would be happy doing so.

There is little change in the most popular items bought online, with 70% of shoppers
buying CDs, 66% buying books, and 53% buying clothing and electrical goods.

Fundraisers could consider including a £500 option on their online donation pages,
or encouraging donations on that scale by detailing what £500 could help their charity
achieve.

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